CRM Myth: CRM is Like a Crock-Pot

Why “Set It And Forget It” Is One Of the Most Expensive Myths in Lifecycle Marketing

There are few kitchen appliances more deserving of praise than the humble Crock-Pot.

Throw in a few ingredients. Turn the dial. Walk away.

Hours later? Dinner.

If only CRM worked the same way.

Unfortunately, somewhere along the way, many organizations adopted that same philosophy for their lifecycle marketing programs.

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