THE CRM REALITY CHECK

CRM myth: product lifecycle = customer lifecycle

This is one of those ideas that quietly sneaks into a brand’s CRM strategy…
and then quietly breaks it.

Personally, I’ve seen it in strategic decks. In planning schemas. In lifecycle mapping. And in each case, this thought looks structured and logical.

And on the surface, it makes sense:

“If the product moves through stages, then customer messaging should follow those same stages.”

Except it doesn’t.

CONTINUE READING

beyond the send
Good reads for the journey

• THE CRM REALITY CHECK
  CRM Myth: Product Lifecycle = Customer Lifecycle
  
  
• THE CRM REALITY CHECK
  CRM Myth: More Emails = Better Results
  
  
• The 2026 Metrics that Matter Most (and Why Vanity Metrics Don’t)
  
• The Gemini Effect. Emails That Don’t Deliver, Don’t Stand a Chance.
  
• Get to Know the Mind Behind “Beyond The Blast”